Client: Gunther International, manufacturer of high speed document finishing systems.

Corporate Identity: The logo is featured on business cards, letterhead, products, packaging, trade show booth, advertisements, brochures and corporate buildings.

Designer Notes: After sizing up the competition, it was clear that we needed to build name recognition and shed a dated image. The first use of the new logo was to be on a very high-tech, but externally a very dated looking machine. We recommended a totally new and streamlined paint color with a maximum size logo on the side of an existing machine that we redesigned in the computer to suggest the new direction that we wanted the client to go. The logo looks great on everything from business cards to buildings and yes - no one misses the vendor's name on the newly designed equipment!