Client: Gunther International, manufacturer of high-speed document finishing systems.

Product Name and Logo: The original client request was to name the product. The inc.jet™ name and logo are featured on the company's own line of printers and on products that license Gunther's exclusive inc.jet™ printing technology. Since the product, technology and identity were such a success, a new division of the same name was formed!

Designer Notes: The client's new entry into the established ink jet printing market would appear to be "Me Too" without focus on the company's target market. This ink jet printer is very high-speed, and specifically designed to be used in conjunction with other business technologies in the corporate business world. We needed to illustrate speed and the market place - the logo says it all!