Client: SpaCadet.com, an E-commerce website aimed squarely at the Digital Generation beauty and cosmetics buyer.

Corporate Identity: The logo is featured on letterhead, product packaging, apparel and the E-commerce website.

Designer Notes: This start-up company sells private labeled and hard-to-find spa, beauty and cosmetic products to Generation "D". Our competition is anything that competes for the discretionary dollars of the young, internet savvy buyer. We created cartoon characters to tell the story and sell the products. SpaBetty™ and SpaWilly™ set the tone for this whimsical approach to beauty.