Client: The Peddie School, an independent, coeducational, college preparatory school.

Print Materials: Admission viewbook/course catalog, yield piece, recruitment poster, alumni magazine, annual fund and annual report.

Designer Notes: The world-class facilities of this school really sell themselves. All one would need to do is show any building on campus to do that. The true nature of the school runs much deeper. For the viewbook, we used student-written text along with a few well-chosen shots to tell the story. The results are dramatic - a horizontal, perfect bound "coffee table" book that attracts the reader with striking images and rewards them with engaging text. The Peddie materials convey the important message of "not being exclusive, but rather inclusive."