The Taft School Website
When Good Design created some small number of content-managed pages on a web site for Taft School three generations ago, that approach was pioneering in the school marketplace. The notion of bringing news, the calendar, and blogs directly to a school homepage was unheard of at the time of this website's release as well. Story telling as a brand engagement tool is the latest chapter in our marketing efforts for Taft. We have recently created a series of videos for both admissions and capital campaign landing pages to increase acceptance yield and personalize the need to contribute to Taft's capital campaign.
Good Design has a long-term working relationship with the Taft School that includes brand design, integrated marketing both on- and offline, website development, and collateral materials to support admissions, fundraising and other communication initiatives.