Wooster School Advertisement
This advertising campaign highlights the richness of Wooster School’s liberal arts curriculum. It also helped bring a new program for PreK to full enrollment. Ad placements included local black & white publications, glossy magazines, and online venues.
After many years of starting at Kindergarten, Wooster School needed to also reach parents of younger children when it expanded its program to begin at age three. Good Design gathered market research, advised on positioning, and developed advertising creative. Our placement strategy made the most of the school’s resources by generating free placements through a matching program that reached the right audience.