Gaby Good-Hoffman

co-founder, creative director & client liaison

Gabrielle is an award winning designer and visual storyteller. She began her career designing for commercial clients such as Alfa Romeo, Coca-Cola, J.C. Penney, Mavic, and Whelan Engineering. She founded Good Design in 1988. In addition to her commercial work for Gunther, Hewlett Packard, Miami Dolphins, Pfizer, Sennheiser, and Wyman Gordon, she has become a well-known and respected figure on many independent school campuses in the Northeast. Her association with Florence Griswold Museum, Lyman Allyn Art Museum, Mattatuck Museum, and Bush-Holley Historic Site has given her a thorough understanding of the specific marketing needs of both commercial and nonprofit sectors.

Gaby graduated from the Ethical Culture Fieldston School and Sarah Lawrence College with a degree in art history and photography.




“I like meeting with people and seeing what makes them passionate about their work. Then I translate that passion into an exciting, compelling visual story.” —Gaby