Cowgirl Joe Coffee Logo for Ashlawn Farm

This coffee brand from Ashlawn Farm was established to increase breast cancer awareness and fund breast cancer research. 5% of Cowgirl Joe proceeds goes to the the Terry Brodeur Breast Cancer Foundation.

Good Design was asked to create this logo and label with the following charge: "Cowgirl is an attitude, really. A pioneer spirit, a special American brand of courage. The cowgirl faces life head on, lives by her own lights, and makes no excuses. Cowgirls take stands. They speak up. They defend the things they hold dear."

Kick up your boots and enjoy a cup!