New Canaan Country School

Located in a market where people have many choices for their children’s educations, New Canaan Country School needs an identity that clearly conveys its student-centered mission to provide enriching experiences as students progress through a rigorous curriculum.

The Good Design solution was to create a logo that signals a vibrant, contemporary school with an educational heritage that dates back to 1916. The process that we facilitated incorporated market analysis data and input from key stakeholders within the school community, including the board of trustees. The resulting design highlights architectural elements on the campus that are symbolic to the community.

Since then, our work with New Canaan Country School has grown to include everything from event invitations to the school bulletin, from advertising to annual fund solicitations.