Ethical Culture Fieldston School Viewbook
Good Design advised on the format and created the design for this 24-page viewbook, which is spiral-bound into a custom die-cut folder. This piece tells the story of this unique school, which is committed to excellence in progressive education, inspiring students to become passionate learners, critical thinkers, and ethical individuals.
Good Design began working with the Ethical Culture Fieldston School in 2007 in preparation for the launch of its middle school. The school already had a lower school campus in Manhattan and an upper school campus in the Bronx. The addition of a middle school to the Bronx campus was the largest infrastructure development in years. With the new building under construction throughout the summer, we made strategic use of archive images, plus one highly productive day of photography on the first day of the new middle school, to create a dynamic piece on deadline.