The Putney School Viewbook

Good Design’s first project with the Putney School was to create this 28-page viewbook with a die-cut front cover that unfolds to show a pastoral scene of the campus. The back cover has a pocket to enclose applications and other important documents. 

The document captured the essence of this progressive school in the Vermont countryside and was a success, both for admissions purposes and as a key fundraising piece. Putney used the viewbook to significantly broaden its reach, attracting students from urban centers and launching its first endowment campaign and increasing legacy giving.