The Taft School Annual Fund Solicitations
Each year, a theme is developed for The Taft School's annual fund, and multiple mailings are created to encourage donors to give their support.
Taft won a competition amongst peer schools for having the highest rate of annual fund participation. Good Design’s contribution to this multi-dimensional effort includes strategy, theme development, direct mail solicitation, flash-based online appeals,
Good Design has a long-term working relationship with The Taft School that includes brand design, integrated marketing both on- and offline, website development, and collateral materials to support admissions, fundraising, and other communication initiatives.