Kingswood Oxford Print and Online Ads
Located in West Hartford, amidst one of the nation’s most competitive markets for independent secondary schools, Kingswood Oxford needs an advertising campaign that trumpets the premier quality of its program and students.
Our creative shows students in action—pursuing excellence and succeeding—in areas of academics, athletics, and community leadership. We connect these activities to the values of “connection,” “communication,” and “confidence,” which are qualities independent school families seek in education. We also highlighted KO’s status as being voted “Best Private School” for seven years in a row by Hartford Magazine readers.
Ad placements are geographically and demographically targeted. For the digital ads, a nationwide network tracks the browsing behavior of those who hover over the ad as well as those who click on them.