Mobile device apps are quickly becoming a preferred path for accessing content. Users appreciate the instantaneous and immersive qualities of these interfaces, which deliver an unparalleled interactive experience.
Flurry Analytics, one of the leading sources of data on app usage, reports that the number of consumer app downloads has grown on average to 20 apps per person. At 2 hours and 39 minutes per day, mobile is second only to TV in terms of time spent. Consumers spend 86% of their mobile time in apps.
In addition to increases in downloads, statistics show that apps facilitate longer interactions. Tablet users, for example, spend an average of 24 minutes in an app session, while smart-phone users spend an average of 13 minutes. These sessions are up to 4 times...
Good Thinking - Publications
By: Tim Good